Underhanded Sales Tactics – Use fake Deadlines to shorten sales cycle

Believe it or not,  – The company I work for forces me to lie to prospective buyers each and everyday. The company, known to be a highly morally corrupt sales company, forces all the employees to use shady underhanded sales tactics to shorten the sales cycle. Most notably, the company uses fake or fictitious deadlines to shorten the sales cycle. They call it “Creating a sense of urgency” – they should call it “Using boiler room sales tactics”.

The company believes that by using fake deadlines to create urgency, it weeds out the not-so-interested prospects from the real buyers. It also allows for deals to be closed in record time. They try to stress building a natural urgency with fake deadlines and be indifferent to the outcome. A quick example would be the TV salesperson who walks by a couple and says: “Yes what a great deal on that TV, our  last one and the sales ends tomorrow – then he proceeds to just walk away like it doesn’t matter whether they buy – because somebody will. Ultimately, people sometimes want what they can’t have and will usually wave the sales person back. It’s widely used by retail salespersons everywhere, but when it comes to business to business sales – it’s a short term plan that has some very negative drawbacks. It’s really used by many companies who have crappy products, but great sales teams. Like they say: “You can have a bad product but a good sales team and make money, but never a great product and a bad sales team.”

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